Additional Info
Underpenetrated device therapies share a bottleneck: the patients exist, but nobody’s job is to find them one at a time. A DTC campaign raises a hand – at 9pm, on a Sunday – and by Monday the intent is gone. This product answers while the hand is still up. It educates in the brand’s voice, screens eligibility in the same conversation, and books the evaluation with a physician who treats the condition. Where there’s no campaign, it works the lists – screening candidate populations conversationally, at a cost that makes the longtail worth calling.